In the world of SMEs, every customer counts. And every conversation does too. Yet most of the chatbots you see on websites and social media share the same flaw: they feel like chatbots.
They answer like robots, miss the nuances of a question, and force the customer to adapt to them. The result: frustration and lost opportunities.
I work differently. I design chatbots that can hold natural conversations. This doesn’t mean pretending they’re human, or overacting friendliness in ways that feel fake coming from a machine. It means making the interaction clear, smooth, and consistent with your company’s voice. So the customer feels understood and cared for, not stuck fighting with a robot.
How do you achieve that? Instead of just dumping a pile of text into the system, I train the chatbot with carefully crafted blocks:
I adapt part of the text to precisely capture specific questions. I refine other parts to provide the right context for accurate answers.
That way, the chatbot can respond to a quick doubt or a more complex query—always with the same coherence.
The value of the investment Building a chatbot that can truly converse is not superficial or automatic work: it requires many hours of design, writing, and hands-on training. That’s why the budget is higher than for a standard chatbot.
But that investment pays off in every interaction:
More customers who understand your offer and complete a purchase. Less wasted time clearing up misunderstandings. A customer experience that conveys professionalism and warmth.
Cheap ends up costly A standard chatbot may look like a saving at first, but in reality it’s a loss: customers who walk away, sales that never close, and a brand image that feels cold or improvised.
A truly personalized chatbot, on the other hand, acts like a trusted assistant: it answers clearly, guides the customer, and delivers the same level of quality 24/7.
Investing in a well-designed chatbot isn’t a luxury. It’s a strategic decision. The difference between a natural interaction and an awkward one can be the difference between gaining a customer—or losing them.
Daniel San Martín · ConverseCraft – Chatbots and Automation for SMEs