AI didn’t come to replace you. It came to give you back your time.
Automation sets you free to do what you love.
It’s not about doing more — it’s about having more time for what really matters.
Dreamy. Well-intentioned. Comfortable. But reality isn’t the daydream of a teenager who doesn’t want to face the working world. In fact, it’s a lot more interesting. 😉
This issue is about one of those slogans: AI came to give you back your time.
our time
It assumes that our time once truly belonged to us — that there was a golden age when earning a living wasn’t necessary.
Then some villain invented work to enslave us... until now, when AI has arrived to hand us back a slice of that lost paradise.
work
I’m tempted to ask when we started seeing work as something separate from who we are — as if it were time stolen from life itself.
But this newsletter isn’t a philosophy class. It’s about using AI assistants, automations, and chatbots with a bit of human intelligence. So, back to the point.
AI
Sure, AI shortens tasks. But that “extra” time doesn’t stay empty for long — it quickly fills with competition: people and companies also using AI, but with more focus, more quality, or greater reach.
the nap
If we think of AI as permission to take a nap, we’ll wake up to find others used that same time to improve their products, refine their services, and reach a bigger audience.
the awe
The first time we tried ChatGPT back in 2024, we were stunned: A machine could understand us. It even seemed to understand us better than some people.
But wonder doesn’t last forever. You can tell this article wasn’t written by AI. Why? Because it doesn’t sound like the statistical echo of a thousand things you’ve already read.
the spam
Texts and posts made with AI by people who had nothing to say before AI all end up the same way — in the spam folder.
what we know
AI doesn’t give us time back. It helps us get better — and more productive — at what we already know how to do.
If they’re good at what they do, the photographer won’t design better clothes than the tailor, nor will the architect take better photos than the photographer.
That was true before AI, and it’s still true now — even with all of them using it.
competition
It’s not free time. It’s time that someone else is using better.
🟡 Next issue: AI didn’t come to replace you.